The Leading Creator
Marketing Service.
What we do?
End to End
Influencer Marketing
Management
Creative Strategy
Development
Insights &
Data
Paid Media
Management
Hand picked
Creators
Multi-Market
Influencer
Why Amplify?
Our Works
Pepsi Max Rebrand
The Brief
To build brand awareness for Pepsi Max’s global logo rebrand.
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
Branded Mission
The Brief
The campaign was to engage creators to help make an impact on Canva’s bottom line revenue, Raise awareness and drive revenue among Canva users and the Print market by driving key marketing moments.
This campaign was also Tiktok Australia’s first branded mission campaign
Amplify’s Approach
Engaging US creative creators who would be able to speak to their audience about the great products and service Canva Print provides. This was executed through a number of formats (Branded Mission, Pulse (Contextual), InFeed Ads, and Story Selection)
The Results
Over 19M views
13M: Videos with #PrintWithCanva
621 videos Across 429 creators
Canva shared – Throughout the campaign period Canva shared they had hit daily all time highs for print revenue orders and hit our weekly AR revenue targets which is AWESOME!
The Original Mouthful
The Brief
Since 1967 the Big Mac has always stood apart from any other burger. It’s one of the most iconic flavour and ingredient combinations in the world. This campaign celebrates everything fans love about the Big Mac to encourage new generations of fans.
McDonald’s re-introduced The Original Mouthful and encouraged consumers to complete the chant under 4 seconds.
Amplify’s Approach
We engaged 4 lifestyle creators to attempt saying the iconic chant for themselves in under 4 seconds using a customised branded TikTok filter, encouraging the audience to attempt the challenge.
The Results
12M +
4M
Finalist at the shortlist stage of the Cannes Social & Influencer Lions
Mean Girls
The Brief
In the lead up to the much anticipated release of Mean Girls in 2024, Paramount wanted to dominate the social space on TikTok by releasing content every Wednesday to promote the film in an engaging way
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
6,467,472
8
2.67%
New Jeans
The Brief
Promote Levi’s & New Jeans + Branded Effect and generate interest, engagement for audience to grab the BE via QR instore
Amplify’s Approach
Engaging Dancing and Entertainment Creators to showcase Levi’s product and promote the traffic to Levi’s store using TikTok content
- 1 x Top Tier,
- 3 x Mid Tier
- 4 x Emerging Creators producing 1 video each
The Results
The campaign successfully resonated with the Gen Z demographic, with a focus on showcasing brand impact through dynamic dancing and highlighting the new jeans collection. The engagement levels of both top and mid-tier creators post-promotion are considered robust. The video completion rate, reaching 16,200 across all audiences, signifies a healthy level of interest and effectively promotes awareness of the new product launch. Notably, the brand impact is prominently featured within the first 6 seconds, and the 6-second video views have reached an impressive 305,500. In summary, the campaign has generated significant attention and impact
Lazada
The Brief
Lazada would like to engage the audience in beauty & home area to download more of their application and build conversion on App Download
Amplify’s Approach
Drive traffic to Lazada Website using Anchor App Download Engage with 12-24 Emerging Tier KOL per month. The KOLs must use their own items they bought on Laada to make TikTok Content
The Results
The campaign gained more than 1M+ organic impression with the engagement of 3.5%
Grab
The Brief
Simplify office lunches with Grab’s Group Order feature. Coordinate multiple orders effortlessly, allowing each person to choose their favorite dish. Enjoy hassle-free split payments, making it convenient for everyone. Perfect for busy office workers, streamline your lunch ordering today with Grab!
Amplify’s Approach
We collaborated with 23 TikTok Office Creators to produce engaging content on toxic office scenarios. The videos highlight the struggles of a single staff member managing everyone’s lunch orders and showcase the key benefits of Grab’s Group Order feature. The content is super fun and highly engaging!
The Results
After just one month, our collaboration with 23 TikTok Office Creators garnered 15 million views. One standout creator achieved an impressive 14% engagement rate, the highest in the group.
Peptide Challenge
The Brief
The filter is currently a work in progress but we are looking to incorporate a game like aspect that encourages users to “easy pump & boost up” their skincare routine
Amplify’s Approach
As the objective is to educate and drive product confidence, we’d prefer to work with influencers with a strong background in skincare such as derms, cosmetic chemists, estheticians, nurses and beauty influencers etc.
The Results
8
4,227,456
25,935
257
807
48
