Creating Audiences.
Amplify a global creator-led agency, moving audiences through the Creatorverse.
Amplify Creators
Adrian Konarski
Adrian Konarski
Audience
Aicha Robertson is a Brisbane-based fashion, beauty, and pop culture expert, and the founder of The Fashion Heist, which has evolved into her current platform, Aichark. What started as a personal blog has grown into a vibrant space covering fashion, beauty, lifestyle, and entertainment, with Aichark now being her go-to social handle for all things style and culture.
Aicha Robertson
Aicha Robertson
Audience
Aicha Robertson is a Brisbane-based fashion, beauty, and pop culture expert, and the founder of The Fashion Heist, which has evolved into her current platform, Aichark. What started as a personal blog has grown into a vibrant space covering fashion, beauty, lifestyle, and entertainment, with Aichark now being her go-to social handle for all things style and culture.
Alex Baka
Alex Baka
Alright Hey!
Alright Hey!
Audience
Alright Hey is the epitome of fabulousness and entertainment online. As Australia’s biggest glamazon, Matt has a keen eye for creativity and never fails to make his audience weep with laugher. He has had countless viral moments since he began creating content in 2015, Taylor Swift herself even liked a post of his recently!
Amber Geritz
Amber Geritz
Audience
Amber is a fast-rising Australian content creator and Gen Z favourite, best known for her relatable vlogs, lifestyle content, and effortless sense of humour. With over 900K followers and 76M+ likes on TikTok, she’s built a strong connection with teen and tween audiences through fashion inspiration, everyday routines, and authentic glimpses into family life. Fun, engaging, and always real, Amber is a go-to voice for young audiences and a trusted partner for brands looking to connect with Gen Z.
Andrew Kellaway
Andrew Kellaway
Audience
Andrew Kellaway is an Australian rugby player renowned for his explosive style and versatility. He made his international debut with the Wallabies in 2021, quickly making an impact by scoring the second most tries (9) in his debut season. His impressive performance earned him Rugby Australia’s Rookie of the Year award. A standout for the NSW Waratahs in Super Rugby, Andrew has solidified his place as one of Australia’s key rugby players.
Off the field, Andrew connects with fans through social media, offering a behind-the-scenes look at his training, travels, and life as a professional athlete, a dad of two and a keen golfer.
Austen Bugeja.
Austen Bugeja.
Audience
After being crowned the winner of his love island season in 2022 alongside his partner, Austen has carved out his name in the social landscape creating a community that adores him. With his love for men’s fashion, lifestyle and fitness, Austen is your go-to creator for entertainment, inspiration and all things quirky. He runs his own personal training business, Health 33, and has recently launched a clothing brand called Mirame, showcasing his creative abilities.
Ben Gerrans
Ben Gerrans
Audience
Ben Gerrans is the ultimate Aussie creator with his surfer aesthetic, cool boy vibe and passion of music & Dj-ing. As one of Sydney’s most captivating young influencers, Ben’s presence on his platforms is a testament to his irresistible charm. With a natural Australian vibe that can’t be denied, his content exudes a unique and authentic appeal that keeps viewers coming back for more.
Bodhi Jako.
Bodhi Jako.
Audience
Bodhi Jako, is an up and coming creator known for his high quality, travel & lifestyle content. With his unique ability to storytell through his travel imagery and vlogs, Bodhi is your go-to content creator for aesthetic and breathtaking content pieces that has cultivated him an audience of over 200K collectively.
Caleb Finn.
Caleb Finn.
Audience
As a notable, original TikTok creator, Caleb has amassed a significant following of over 16.7M followers across his social channels. With avant-garde style content spanning across the horror, pop culture, lifestyle and parenting sectors, Caleb has cemented himself as a leading Australian digital creator. Whether it be deep-diving into conspiracy theories on his YouTube, or sharing family style content on his Instagram, Caleb has captured the hearts of followers globally.
Callum Brown
Callum Brown
Audience
Callum is one of the few Irish players recruited by the GWS Giants and was an up-and-coming Gaelic football star playing for his hometown County Derry in Ireland before he came across to the AFL. Tall, skillful, and lightening-fast, Callum drew the attention of the GIANTS and was eventually drafted by them as a rookie in 2018.
A fast learner, Callum has adapted to AFL very quickly. He made his debut against Geelong in 2021 where he played a crucial role, kicking two goals! Callum played a total of 8 games in 2022 for the GIANTS and kicked an impressive 4 goals against the Hawks in round 16.
Chappo.
Chappo.
Audience
James “Chappo” Chapman is a dynamic content creator with pseudoachondroplasia. In just 6 months, Chappo has gained significant attention, amassing multiple videos surpassing 10 million views, including a standout with 61 million. His relatable, humorous, and thought-provoking videos have resonated with millions, making him a leading voice in both the digital and disability advocacy spaces.
Chebbo
Chebbo
Audience
Meet Chebbo, Australia’s very own burger king and a TikTok icon. With his rapid rise to fame in 2020, Chebbo has built a loyal following of fans eager to see his next recipe. From his family kitchen to national recognition, Chebbo’s culinary talent and entertaining content have captivated audiences worldwide. Not one to shy away from opportunities, Chebbo has collaborated closely with both TikTok and Meta, sharing his success story and insights on panels.
Claudia Bonifazio.
Claudia Bonifazio.
Audience
Known from her time on Love island 2022, Claudia Bonifazio is the ultimate pocket rocket for all things fashion, beauty and lifestyle. After winning her love island season, Claudia’s audience look to her for her relatable content, infectious personality and cheeky quirks. From her makeup tips to her storytimes, Claudia brings a vibrant and fun energy to her platforms.
Corey Durdin
Corey Durdin
Audience
Corey is a current AFL player for the Carlton Football Club. After a successful season for Central District in 2020, Corey was drafted with Carlton’s first pick in the 2020 AFL Draft.
A crafty small forward with elite speed, Corey played 21 of a possible 23 games in the 2022 season for the Blues, which saw him receive Carlton’s Best Young Player Award.
After being presented with Carlton’s famous #19 jersey from club legend Eddie Betts, Corey has been a key driver in Carlton’s forward line and will be a key piece in 2024.
Daria Saville
Daria Saville
Audience
Daria Saville is a professional Australian tennis player with a reputation for her resilience, competitive drive, and high-level performance on the WTA tour.
Born in Moscow and relocating to Australia at the age of 7, she became an Australian citizen in 2015. Saville reached a career-high singles ranking of No. 20 in 2017, with notable achievements including a WTA title in 2015 and multiple deep runs at Grand Slam tournaments. Known for her aggressive baseline play, quick footwork, and determination.
She has built a loyal following both in Australia and globally. Saville is also a prominent ambassador for Australian tennis, continuing to inspire through her tenacity and dedication.
Deja Clark.
Deja Clark.
Audience
Deja is the Queen of the Teens. Known for her love of fashion, beauty and skincare, she has amassed a cult following of nearly 3M across her Instagram and TikTok channels.In her spare time, she can be found playing fortnite, walking her dog, Dream and riding her electric scooter to the shops with her friends.Deja also loves to hit the beach and create content based on the latest trends online with the rest of her family.
Dominic Porras
Dominic Porras
Audience
Known for his flawless transitions and colourful makeup looks, Dominic is a beauty and lifestyle creator who is always thinking outside the box. Dom has partnered with Amazon, Nike, Colgate, Mecca and Casetify and loves putting a Gen Z twist on traditional beauty trends. He is a proud member of the LGBTQIA+ and POC community, and speaks candidly about mental health.
Ebony May
Ebony May
Audience
Ebony is a standout creator known for her authentic storytelling and infectious energy. With nearly 30 million likes on TikTok, she’s quickly becoming a rising star in the social media space!
Whether she’s baking for her small business Ebony May Bakes, juggling uni life, or studying abroad, Ebony connects with her audience through relatable, feel-good content. Most recently, she launched a podcast with a close friend called R U O’Cake?, and is excited to see it grow.
Em Brogan.
Em Brogan.
Audience
Known for her adventures around London and her hilarious storytimes, you know you’re in for a laugh when you see Em pop up on your feed. She’s become known for her food – prep videos, where she shares her experiences and all the funny relatable moments that come with girlhood. Em is a well known figure in the LGBTQIA+ space as well.
Em is has moved back to Australia and is available for partnerships in the beauty, cooking, lifestyle and fashion space.
Content
Tinder Australia
The Brief
To build brand awareness for Pepsi Max’s global logo rebrand.
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
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Basically Besties
The Brief
To build brand awareness for Pepsi Max’s global logo rebrand.
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Warner Brothers Australia & Universal Pictures Australia
The Brief
To build brand awareness for Pepsi Max’s global logo rebrand.
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Klook
The Brief
To build brand awareness for Pepsi Max’s global logo rebrand.
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Blackmores
The Brief
To build brand awareness for Pepsi Max’s global logo rebrand.
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Warner Brothers Global
The Brief
To build brand awareness for Pepsi Max’s global logo rebrand.
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Extreme Dates
The Brief
To build brand awareness for Pepsi Max’s global logo rebrand.
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Campaigns
Pepsi Max Rebrand
The Brief
To build brand awareness for Pepsi Max’s global logo rebrand.
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
Branded Mission
The Brief
The campaign was to engage creators to help make an impact on Canva’s bottom line revenue, Raise awareness and drive revenue among Canva users and the Print market by driving key marketing moments.
This campaign was also Tiktok Australia’s first branded mission campaign
Amplify’s Approach
Engaging US creative creators who would be able to speak to their audience about the great products and service Canva Print provides. This was executed through a number of formats (Branded Mission, Pulse (Contextual), InFeed Ads, and Story Selection)
The Results
Over 19M views
13M: Videos with #PrintWithCanva
621 videos Across 429 creators
Canva shared – Throughout the campaign period Canva shared they had hit daily all time highs for print revenue orders and hit our weekly AR revenue targets which is AWESOME!
The Original Mouthful
The Brief
Since 1967 the Big Mac has always stood apart from any other burger. It’s one of the most iconic flavour and ingredient combinations in the world. This campaign celebrates everything fans love about the Big Mac to encourage new generations of fans.
McDonald’s re-introduced The Original Mouthful and encouraged consumers to complete the chant under 4 seconds.
Amplify’s Approach
We engaged 4 lifestyle creators to attempt saying the iconic chant for themselves in under 4 seconds using a customised branded TikTok filter, encouraging the audience to attempt the challenge.
The Results
12M +
4M
Finalist at the shortlist stage of the Cannes Social & Influencer Lions
Mean Girls
The Brief
In the lead up to the much anticipated release of Mean Girls in 2024, Paramount wanted to dominate the social space on TikTok by releasing content every Wednesday to promote the film in an engaging way
Amplify’s Approach
Using a combined organic and paid media approach. The Campaigns team engaged a mix of creative vertical creators producing high-production assets. As Pepsico shifted their outdoor advertising budget onto social media, lots of eyes were on this campaign.
The Results
6,467,472
8
2.67%
New Jeans
The Brief
Promote Levi’s & New Jeans + Branded Effect and generate interest, engagement for audience to grab the BE via QR instore
Amplify’s Approach
Engaging Dancing and Entertainment Creators to showcase Levi’s product and promote the traffic to Levi’s store using TikTok content
- 1 x Top Tier,
- 3 x Mid Tier
- 4 x Emerging Creators producing 1 video each
The Results
The campaign successfully resonated with the Gen Z demographic, with a focus on showcasing brand impact through dynamic dancing and highlighting the new jeans collection. The engagement levels of both top and mid-tier creators post-promotion are considered robust. The video completion rate, reaching 16,200 across all audiences, signifies a healthy level of interest and effectively promotes awareness of the new product launch. Notably, the brand impact is prominently featured within the first 6 seconds, and the 6-second video views have reached an impressive 305,500. In summary, the campaign has generated significant attention and impact
Lazada
The Brief
Lazada would like to engage the audience in beauty & home area to download more of their application and build conversion on App Download
Amplify’s Approach
Drive traffic to Lazada Website using Anchor App Download Engage with 12-24 Emerging Tier KOL per month. The KOLs must use their own items they bought on Laada to make TikTok Content
The Results
The campaign gained more than 1M+ organic impression with the engagement of 3.5%
We are Global
Japan
South Korea
China
Taiwan
Vietnam
Singapore
Indonesia
Philippines
Australia
New Zealand
Dubai
Turkey
United Kingdom
United States
Argentina